Wednesday, July 25, 2012

Vintage Jewelry Ads

Whiting & Davis began in 1876 as Wade, Davis & Company in Plainville, Mass. Even though the company is recognized primarily for making quality metal mesh handbags, they began by producing jewelry such as brooches, bar pins, chatelaine chains, hat pins, and cuff links, and many others.
In 1880 a 16 year old errand boy by the name of Charles Whiting was hired. By 1890 his entrepreneurial spirit raised him into management as the company representative in New York City. In 1896 he partnered with Edward Davis and the name of the company changed to Whiting & Davis.

Here is one of the snake necklaces at my shop

The firm of Cohn and Rosenberger was established in 1901 by Emanuel Cohn and Carl Rosenberger, Later incorporated in 1943, they shortened the name to Coro, Inc., combining the first two letters of the two rounder's last names. Founded as an accessories boutique in New York City, Cohn and Rosenberger were businessmen who focused on business operations and growth, but they nevertheless had a good eye for the arts, hiring very talented professional jewelry designers who were allowed to develop their own creative visions at Coro. Even manufacturing was outsourced until they finally purchased their own facility in Providence, Rhode Island in 1929. This facility grew to be the largest costume jewelry manufacturing operation in the world, using advanced production line technology and employing up to 3500 workers at the peak of operations.

The company also expanded overseas, establishing the Corocraft brand in England in 1933 and moving into Canada soon thereafter, and they soon had design stores in most major American cities. Coro made a great deal of patriotic jewelry during the years of World War II including the Emblem of Americas brooch that is quite rare and avidly sought by collectors. They also made jelly belly jewelry with lucite and multi-colored glass cabochons for which they become quite well known, but a style which was pioneered by Trifari. Coro was not above exploiting the design innovations of others, and especially Trifari and Monet, but they also created some unique styles of their own such as the Coro Duette from their own roster of designers. Like their designs, Coro also contracted out some of their manufacturing to others including Hedison Company in Providence, RI and to foreign manufacturers who labeled their Coro work with a hanging tag reading Coro on one side and the country of the manufacturer on the other.

Richton International Corporation of New York purchased Coro in 1957 and continued production at the Providence factory into the 1970s. They were not well positioned in their manufacturing capabilities to produce the bead styles worn in the 1960s or the simpler gold tone jewelry produced in the 1970s by companies such as Monet and Asian manufacturers. Coro ceased ongoing operations in the U. S. in 1979 and continued producing jewelry in Canada until the mid 1990s.

My designs using Coro!

 Who is your customer, and what is she like?
She is a strong willed person, loves life and people always want to be around her. She is game for trying new things and don't mind getting dirty doing it. She is sophisticated and elegant. She has a very strong sense of style.  She always sticks out in a crowd  and you always remember her. She loves to shops and go antiquing to finding that treasure in the pile, that is her passion. She wears something old and something new, to create her look. That's the women I design  for, always elegant in her own way.  

I design something unforgettable!
I design for you!

1 comment: